The idea of a symbol that identifies a product or a service back to the beginnings of human civilization and is expressed in the concept of logo. It typically consists of an image or a graphical representation of a name or an acronym and allows to recognize the company to which it relates, with almost immediate effect. The task of the logo is to inspire confidence and to summarize in some drawing traces the philosophy and the enunciator-company values and its commitment to the recipient of the communication.
Representing symbolically company, the logo can give unity to the disparate elements of the corporate image and therefore should remain unchanged for as long as possible, although its redesign gives the feeling of renewal and increased commercial energy.
And 'what happened in the years 1970 to the 2015 to the South Molitecnica logo has gone through 13 rework, in many or a few years apart, and depending on the requirement of perceived change. The version 2015, which will remain unchanged to mean the stability achieved on several fronts, It is silver-colored and totally detaches from previous versions that are mainly blue tonalizzano. It stands for consistency and harmony even if it remains tied to the tradition of graphic symbols such as ears of corn, the grinding rolls, the gear.
The intent of Molitecnica South is making particularly effective logo as recognizable, noticeable and memorable, target communication obtained through an essential graphical form, simple and clear.
, MOLITECNICA COURT
, official 2015